New Ads and Digital Content Demonstrate How CA's Software Helps
Customers Build Their Modern Software Factory to Create Competitive
NEW YORK--(BUSINESS WIRE)--
CA Technologies (NASDAQ:CA) today launched a new global marketing
campaign, "The Modern Software Factory," to showcase the full spectrum
of capability CA brings to customers navigating the challenges of
Businesses today face near constant digital disruption, affecting
business decision makers at all levels from the C-Suite to those
deploying software across their organizations. The Modern Software
Factory campaign reflects their insights on the challenges to ‘build
better apps, faster and securely' and ‘gain insight from data,' which
have become foundational to competing in today's application economy.
The premise of the campaign is simple: as businesses across all
industries recognize that software is core to creating competitive
advantage, CA shows how they can start with a single CA Solution, or a
combination of solutions across the areas of Agile, DevOps and Security.
In the book "Digitally
Remastered: Building Software into Your Business DNA" launched last
fall, author Otto Berkes, CTO of CA Technologies, outlines key insights
that inform the tools and techniques that companies are using on their
digital transformation journeys. The Modern Software Factory, a concept
portrayed through a virtual environment, brings these insights to life.
"The competitive value of digital transformation has become very real,
and customers are looking for partners who can help them navigate the
journey successfully," said Lauren Flaherty, chief marketing officer, CA
Technologies. "The Modern Software Factory is the creative expression of
CA's business strategy. We're laying out a blueprint that's designed to
help guide customers as they leverage software to win in the market."
The new campaign, running immediately across broadcast and digital
channels to reach executives as well as those who deploy software,
brings The Modern Software Factory to life as it follows a group of
executives looking to transform their business. They are guided through
a dynamic, visionary space and shown how CA's capabilities across
Agility, Insights, Automation and Security come together to help them
Tour: The guide introduces The Modern Software Factory to a
group of executives. They see the wonders of the factory—a world where
Agile, Automation, Insights and Security come together to help
Answer: The executives realize the power of the software
factory and yet have a hard time understanding its technical aspects.
The guide makes it simple: if you're going to compete in the app
economy, the answer is CA Technologies.
The new broadcast spots and digital content, created and produced by
John McNeil Studio, demonstrate how CA's portfolio comes together to
create advantage for customers, solve their most pressing needs, and
become strategic partners in their digital transformation journeys.
The campaign will span the US, UK, DE, AU & Pan Regional (ES) markets,
and content will be amplified across CA social channels and CA.com.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels transformation
for companies and enables them to seize the opportunities of the
application economy. Software is at the heart of every business in every
industry. From planning, to development, to management and security, CA
is working with companies worldwide to change the way we live, transact,
and communicate - across mobile, private and public cloud, distributed
and mainframe environments. Learn more at www.ca.com.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20170515005846/en/
Jennifer Weber, 541-510-1936
Source: CA Technologies
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